Immaculate Heart of Mary Specialist Hospital, a leading healthcare institution in Anambra State committed to delivering quality and compassionate healthcare services, invites applications from qualified, innovative, and results-driven candidates for the position of Brand and Marketing Manager.
Position
Brand and Marketing Manager
Location
Nkpor (Onitsha), Anambra State, Nigeria
Employment
Full-time
Key Responsibilities:
Develop and implement comprehensive marketing and brand strategies to strengthen the hospital’s visibility, reputation, and patient engagement.
Design and implement plans that will increase patient footfall in the hospital.
Lead and oversee the hospital’s marketing and communications unit, including supervising a team of creatives such as designers, content creators, photographers, and digital media personnel.
Manage the hospital’s digital presence including social media platforms, website content, online advertising, and digital campaigns.
Plan and execute promotional initiatives, health campaigns, events, and community outreach programs.
Ensure brand consistency across all communication channels and institutional materials.
Monitor marketing performance metrics and prepare strategic reports for management.
Collaborate with hospital leadership and clinical departments to promote services and support institutional growth.
Provide creative direction for marketing materials, storytelling, and patient-centered campaigns.
Requirements:
Posess a Bachelor's degree or HND in related field
Have proven experience in marketing, branding, or communications, preferably within the healthcare or service industry.
Demonstrate strong knowledge of digital marketing, brand strategy, and customer engagement.
Possess excellent communication, leadership, and analytical skills.
Have experience managing marketing projects and coordinating creative teams.
Be able to plan and execute integrated marketing campaigns across digital and traditional media.
Demonstrate the ability to think strategically while delivering measurable results.
How to Apply
A formal application letter
Curriculum Vitae
Copies of relevant credentials
At IHM Specialist Hospital, we believe that accountability builds trust. Join our team and help us uphold the values of excellence, transparency, and stewardship in delivering quality healthcare.